Two weeks ago Nutrition Insight published a Special Report on the Performance Nutrition market: Experts flag COVID-19 impact and expanding consumer bases. In this report you will find a contribution from Floris Daamen, our Marketing Manager Performance Nutrition.
Experts discuss how the ongoing pandemic is influencing the health and wellness space and driving up the demand for healthful sports nutrition NPD, as part of a holistic approach to prevention.
“There is strong growth in sports-related positionings within mainstream food and beverage NPD. We see the rise of the health conscious consumer seeking physical and mental wellness; this trend is accelerating as an effect of the COVID-19 pandemic. Consumers pay increased attention to prevention and self care and educate themselves online to track nutrition and health,” notes Floris Daamen, Marketing Manager, Performance Nutrition at FrieslandCampina. Read the full report here
Plant-based protein trends meet sports nutrition instant shakes: Your questions, answered
Read moreFrieslandCampina Ingredients launches Biotis® DHA Flex Powder range with two algae-based microencapsulated DHA powders
Read moreGut health game-changer: FrieslandCampina Ingredients launches first-of-its-kind fermented solution to target the gut-muscle axis
Read moreFor more than a century we’ve been creating quality ingredients delivered with passion. Whether we’re inspiring ideas from drinks to bars, or supporting how to manufacture products in better ways, our customers can count on us to deliver, time and time again.
Subscribe"*" indicates required fields