Ingredients supporting biodiversity
Our consumer research
Qualtrics sustainability survey with parents, September 2020, N=651, countries Netherlands, Germany, France, Indonesia, China
shows that parents are also concerned about our planet’s biodiversity.
Our Bees, Birds and Butterflies concept can be leveraged to meet the demands of nature-conscious parents thanks to its unique biodiversity supporting credentials:
1) Promoting natural landscapes
More trees, hedges, flowers and ditches to house birds, insects and other animals
2) Protecting meadow birds
Meadow birds need grasslands with resting periods for breeding. And during nesting season, mowing should take place later – or not at all.
3) Planting herb-rich grasslands
Important habitats for birds, insects and other small animals.
This concept can be applied to any member milk-based ingredient.